Men’s Skincare Strong Enough To Serve And Protect A Firefighter!

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Profile Cobalt founder, Rob Lowe, is starring in the new TV hit series 9-1-1 Lonestar on FOX. The season premiere @911lonestar was FOX’s biggest premiere in 11 years 

Rob Lowe plays Owen Strand, a New York City Fire Chief who moves to Austin TX to breathe life back into a firehouse that was decimated by tragedy –  leaving one lone surviving firefighter. 

True to Rob Lowe’s real-life personal care, Owen Strand encourages healthy living and a great skincare regimen amongst his crew of firefighters.  In the scene in this video, Captain Strand all but admonishes a crew member for daring to wash his face with bar soap. 

Despite not being clearly identifiable on camera, Profile | Cobalt is featured as Captain Strand’s skincare product line of choice –  from cleansing, to shaving, to moisturizing and protecting his ever-youthful skin from the sun’s damaging rays.  In the scene, Captain Strand points out the benefits of having organic, soothing botanicals in his skincare routine: “A little cedar, a little spruce, a little bergamot –  it's all organic, and it has detoxifying malachite.”

You don’t need to be a firefighter to know what it is to be a guy who has busy days and late nights, which can  wreak havoc on a man’s skin. That’s why Rob Lowe create Profile | Cobalt’s Invigorate Face Wash is packed full of good for you ingredients that help reduce the signs of daily skin struggles and environmental aggressors. 

Invigorate Face Wash  is a great way to start and end the day.  Skin conditioning ingredients such as Oat Extract and Aloe Vera, make it gentle enough to use daily, while Chamomile soothes and protects against free radicals. Natural Willow Bark gently exfoliates the skin, while Guarana Seed Extract tightens the skin and reduces the appearance of fine lines, especially around the eyes.

To see consistent results, use twice daily, and follow with SPF 30 Moisturizer in the AM and Revitalize Moisturizer in the PM.


  1. Willow Bark:
    1. All-natural gentle exfoliant
  2. Guarana Seed Extract
    1. Antioxidant / Protects skin cells
    2. Tightens skin
    3. Minimizes wrinkles, especially around eyes
  3.  Chamomile Extract:
    1. Anti-inflammatory
    2. Antiseptic
    3. Antioxidant
    4. Fades age spots
    5. Heals scars
    6. Protects from free radical damage
  4. Oat Extract:
    1. Provides skin barrier
    2. Protects injured or exposed skin
    3. Reduces inflammation
  5. Aloe Vera:
    1. Heals skin cells
    2. Enhances the appearance of damaged skin

Now we all know why the founder of Profile by Rob Lowe looks so good on and off camera! For more great men’s skincare tips, follow @CobaltByRobLowe on social and stay tuned to the next episode of 9-1-1 Lonestar – where fiction crosses over into really great skin!

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